New Landsail PolarDragon Soft – a Nordic studless winter tyre for ice and snow

Landsail is expanding its winter tyre range with the new PolarDragon Soft. This Nordic studless winter tyre has been developed for low temperatures and demanding winter roads, combining a flexible rubber compound with dense siping and a directional tread pattern.

The word “Soft” in the model name reflects the tyre’s softer winter compound. It is designed to remain flexible in freezing temperatures, allowing the tread to adapt more effectively to the road surface and create additional biting edges on snow and ice.

Certified performance on ice and snow

One of the key features of the Polar Dragon Soft is its official Ice Grip pictogram. This confirms that the tyre meets the required performance level in a standardised ice-braking test.

During the test, the tyre’s braking performance on ice is compared with that of a standard reference tyre. Unlike the M+S marking alone, the Ice Grip pictogram is based on measured performance under controlled test conditions.

The Polar Dragon Soft carries three important winter markings:

• 3PMSF – the Three-Peak Mountain Snowflake symbol, confirming that the tyre meets the required performance criteria for severe snow conditions;
• M+S – the manufacturer’s mud and snow designation;
• Ice Grip – confirming that the tyre meets standardised ice-braking requirements.

A directional tread designed for Nordic roads

The PolarDragon Soft features a directional V-shaped tread pattern. Its angled main grooves help move water and slush away from the contact area while improving the tread’s ability to clear loose snow.

A high number of wave-shaped sipes flex under load and create additional biting edges, supporting traction and braking on snowy and icy surfaces.

The V-shaped blocks in the centre of the tread help maintain stable straight-line handling. More open shoulder areas provide additional grip in loose snow and allow snow and slush to leave the contact patch more efficiently.

Made at Sentury’s new factory in Morocco

The PolarDragon Soft carries the MADE IN MOROCCO marking.

Landsail is a tyre brand owned by the Chinese manufacturer Qingdao Sentury Tire Co., Ltd. The Polar Dragon Soft is produced at Sentury’s new factory in the Tangier region of Morocco, where tyre production began in autumn 2024.

The modern production facility uses automated material handling, digital production management and process monitoring to maintain consistent manufacturing quality.

Landsail PolarDragon Soft continues the direction established by Winter Lander (Nordic)

The Winter Lander (Nordic) can be regarded as a predecessor to the PolarDragon Soft within Landsail’s winter tyre range. It was also a Nordic studless winter tyre, developed with a soft compound and directional tread pattern for snowy and icy roads.

Based on Rehvid Pluss’s previous sales experience, customer feedback on the Winter Lander (Nordic) was generally positive. The model was valued particularly for its balance between an affordable price and dependable winter performance. It offered a practical option for drivers looking for a studless tyre for everyday use in Estonia’s changeable winter conditions.

PolarDragon Soft develops this approach further. The new model combines a modern directional V-shaped tread pattern, dense wave-shaped siping and a soft Nordic winter compound. Its ice performance is additionally confirmed by the official Ice Grip pictogram.

PolarDragon Soft is therefore more than the Winter Lander under a new name. It represents the next stage in the development of Landsail’s Nordic studless winter tyres, combining the valued price-to-performance balance of the earlier model with an updated tread solution and standardised certification of ice-braking performance.

Developed for demanding Nordic winters

The PolarDragon Soft is intended for cold, snowy and icy road conditions. Its soft compound, dense siping and directional tread design work together to support dependable grip throughout the Nordic winter season.

The new model adds a modern V-shaped tread pattern and certified ice performance to Landsail’s range of Nordic winter tyres.

The new Landsail Polar Dragon Soft will soon be available from the Rehvid Pluss studless winter tyre selection.

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