Rehvid Pluss has added a new and rapidly growing tyre brand – Atlander. This international manufacturer focuses on winter and studded tyres tested in Nordic conditions, combining high quality with an affordable price. Atlander has introduced two completely new Nordic studded models – Lander Studs ATL77 and ATL78. Both were developed in cooperation with Finnish engineers and tested in Finland’s harsh winter conditions to ensure reliable grip on ice, snow, and slush. The tyres are TRAFICOM approved, confirming their safety and suitability for Northern climates.

Winter doesn’t give up – and neither should your choice of winter tyres. Kumho introduces its latest models: the studded WinterCraft Ice Wi32 and the friction-type WinterCraft Ice Wi51, both designed specifically for the demanding winters of the North. Independently tested in Finland and Sweden, these tyres offer proven grip, confident handling, and pricing up to 25% lower than Hankook – without compromising on safety or quality.

Pirelli has launched the all-new studless winter tyre ICE FRICTION™, designed specifically for the harsh Nordic climate. The tyre combines top-level safety, best aquaplaning resistance, excellent grip on ice and snow, and surprising driving comfort. ICE FRICTION raises the bar both for conventional drivers and EV owners.